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I went to their site and found damn near NOTHING about who they are. But they did let it out in a press release:

REPEAT AND FREQUENCY DRIVE SALES UP 140% Affinnova Announces Fourth Quarter and Fiscal Year 2007 Results WALTHAM, MA – February 12, 2008 – Affinnova Inc. today announced financial results for the quarter and fiscal year ended December 31, 2007. “The effectiveness of our optimization technology is the foundation of our continuing growth,” said Waleed Al-Atraqchi, President and CEO of Affinnova. “Our client base is expanding and importantly our frequency of use is accelerating as clients realize improved innovation outcomes. This momentum along with the additions we have made to our talent base and the new product launches we have planned will help enable a repeat performance in 2008.” Second Half Highlights Affinnova grew sales for the second half ended December 31, 2007 by 123% compared to the second half of 2006, an increase of 33% compared with to the first half of 2007. Sales for fiscal year 2007 grew 140% compared to fiscal year 2006. Growth was largely driven by repeat from new clients and increased frequency of use within existing clients. Such sales represented 68% of total sales in the second half of 2007 compared to 49% in the first half of 2007. In addition, growth came from current multinational clients incorporating Affinnova solutions in countries outside the United States. Such sales represented 20% of total sales in the second half of 2007. About Affinnova Inc. Affinnova is the global leader in optimization technology for marketing innovation. We pioneered the use of evolutionary algorithms in the development and marketing of consumer products, services, and online assets. Our patented IDDEA® optimization technology evolves concepts based on collective consumer choice until only the fittest concepts survive. IDDEA® delivers “Top Concepts” (ideas, designs, or web pages) every time, consistently outperforming any alternative approach. The company’s service and software solutions have been adopted by a growing list of Fortune 500 companies. Headquartered in Waltham, Massachusetts, Affinnova is privately-held. For more information about Affinnova, visit www.affinnova.com.

And they do have a list of top clients: P&G, WALMART, Coca-Cola etc. But the real genius here is pimping themselves in the midst of an election. It works, and the existence of this thread is proof! Do I believe their results? Oh hell no. But they did throw out something guaranteed to cause a stir, and in the ad biz, that's GOLD.

More: Affinnova Names Waleed Al-Atraqchi as CEO and President Seasoned consumer packaged goods and marketing services executive to lead company WALTHAM, MASS. -- November 14, 2005 -- Affinnova®, Inc., which harnesses the principles of genetic evolution to optimize concepts, products and brands for consumer-focused companies, today announced it has named Waleed Al-Atraqchi as chief executive officer and president. Al-Atraqchi brings to Affinnova 20 years of experience in sales management, brand marketing and product development, as well as an extensive leadership background focused on leveraging innovation to drive business results. David Andonian, who has served as chief executive officer and chairman since June 2003, will remain as chairman of Affinnova’s Board of Directors. "Waleed is a proven leader, one with the optimal combination of sales and marketing management and entrepreneurial expertise needed at this stage of Affinnova’s growth," said David Andonian. "His track record of elevating companies affords him keen insights into the critical success metrics needed to take our organization to the next level. He is a well-chosen addition to Affinnova’s growing roster of consumer packaged goods and marketing services experts." "It’s imperative that companies today continuously innovate to remain competitive in their respective markets -- and the key to innovation is how effectively and how early they listen to consumers in the development process," said Waleed Al-Atraqchi. "With its unique approach to harnessing consumer insight, Affinnova is poised for tremendous growth, and I’m looking forward to taking the helm at this exciting time." Al-Atraqchi joins Affinnova from Imagitas Corporation, a marketing services firm that helps clients communicate with hard-to-reach customer segments, where he most recently served as president. Prior to this position, Al-Atraqchi helped grow Imagitas’ client base of leading consumer and business-to-business brands as executive vice president of sales and marketing. He started with the company in 2001 as executive vice president of sales. Al-Atraqchi began honing his brand management skills at SmithKline Beecham Consumer Health Ltd., where he developed and executed launch strategies for several consumer products. He then developed a series of innovative technology tools (patents pending) allowing marketers to offer targeted reward and incentive programs to consumers while he was SVP of sales at Catalina Marketing Corporation. At Catalina Marketing, Al-Atraqchi worked closely with top packaged goods firms, while rebuilding and expanding an entire sales and client service organization to achieve significant business growth. Al-Atraqchi holds an M.B.A. from Carnegie Mellon Business School, where he graduated with Distinction, and a B.S. from the University of Pittsburgh. About Affinnova, Inc. Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms to "evolve" product designs in response to consumer preferences. Affinnova’s technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Waltham, Massachusetts. For more information about Affinnova, visit www.affinnova.com. CMU doesn't turn out slouches... (personal bias here ;) but I still think the algorithms can be nudged to turn out just about anything.