consultancy. Low overhead, so I should be ok unless business totally dries up. You?
I am in consumer healthcare marketing. I built the data assets when times were good and ran a profitable venture without much outside funding. Many marketers are pouring into this space as a hedge so not too bad of shape but it sure has been a long year.
I saw the big money guys liquidating mortgage holdings en masse in May and June of 2007 while telling the public little or no chance for recession. I crunched a bunch of numbers in June and began telling my friends and family at the time chance of recession was 100%. Chance of depression was 50/50 by 2011. I began working 14 hour days, my wife hated me that summer!
But the bottom line is this: Move closer to the money. That right now may appear to be commodities but this will deflate also so it is short term play. Energy, Healthcare, Higher Ed and Tech (tech which makes companies more efficient) should be considered. Agriculture will be big but that is prone to a lot of red tape so unless your going to buy a farm and grow soybeans, to me not worth it.