Duh ... the media and its advertisers are following the money bubble that is part and parcel of the boomer generation ... who'da thunk.
You ain't seen nothing yet, wait until they start inheriting the wealth of their aging parents.
In about 15 years the boomers are going to start dying in significant numbers. I wonder what they will turn to when their mortality hits them squarely between the eyes. Will we see a sudden upsurge in religious practice? Will we see some form of fatalism? Maybe a kind of generational dementia or frantic flailing about for some reprieve? It will be interesting.
This boomer's parents had seven kids - even a big inheritance doesn't go far divided that many ways