Interesting that a single moron employee and associates can probably have a measurably damaging impact on the entire sales of all franchisees. The image of the BK sink bath is going to subtly direct some palates across the street, or wherever, than their local BK.
The word “nitwit” was coined just for people like this.
Remember the finger incident and Wendy’s. That did quite a bit of damage to Wendy’s sales of chili and Wendy’s sales overall.
Jesse Jackson used to spit in peoples food and the restaurant industry survived.