Coors does the same with their “Blue Moon” brand. Good stuff, like a micro brew.
I finished testing Widmer Brothers Hefeweizen versus Paulaner Hefeweizen.
Winner:
Paulaner by a factor of 2.
The Paulaner has a much more pronounced fruity flavor compared Widmer. The Widmer was ok, but only when you taste a true Bavarian Hefeweizen like Paulaner do you taste the stark differences.
The head on the Paulaner was also thicker and more persistent, as well as the "belgian lace" that stayed on the glass the entire "test".