If they were smart, they would put her in charge. She’d be doing the commercials and being in front of the cameras.
They need to employ the same surge strategy McCain likes to talk about that worked so well in Iraq. Make a nice big sweep through ALL the battleground/toss-up states—Palin then McCain (or vice-versa), take over a hostile community, establish some good relations, and work at spreading your message (with other high-level party folks—Guiliani, Romney, heck throw Congressman Pence in there).
McCain says how he is so doggedly determined to fight on in Iraq—his own campaign suggests symbolically that he would do otherwise.