That's the problem...it sounds good. In practice, it is devastating.
When did it ever sound good?
But then my favorite story as a child was The Little Red Hen where all the other farm animals were more than willing to share the bread even though they never did any of the work.
When confronted by Joe the Plumber, Obama was like a child whose Halloween mask slipped exposing him for who he is (and causing him to run into a tree while he's trying to put it back on.)