TV market share ratings, drive the rates that TV shows can charge advertisers. Little or no ratings, networks can charge very little. Very high ratings, networks can charge an arm and a leg.
->If<- those rating are compromised and manipulated, Nielson ratings don’t mean squat and there could be lawsuits flying from advertisers who have been ripped off.
Just because Nielson employees and management donated 100% of the time to Obama, does not mean the ratings are compromised, but it will make advertisers a bit nervous
If Neilsen is misreporting Msnbc's numbers, and Msnbc is in the tank for Obama, then Neilsen is actively engaged in helping to fund Msnbc through false numbers given to advertisers.
They are lying about Msnbc's strength so that more money flows to them from the P&Gs, Millers, and Toyotas of the world.
Likewise, they are cutting down on the money that should rightly flow to those who are less in the tank for Obama.