If you don’t have a Nelson box, how would it pump up the ratings?
I remember after the Superbowl there was actually an accounting of sorts as to the most-rewound commercial (via Tivo/DVR). For the record it an ad for an e-trade type company with the baby spitting up at a computer keyboard.
...so many of us are hooked up to cable/satellite providers; I wonder if that is another avenue through which to observe viewing patterns?