It’s “craft a simple, common-sense message” followed by “get the message to individuals.”
There are lots of good techniques. Setting up cognitive dissonance in people and letting them see the conflicts themselves, for example.
Conservatives should be volunteering in schools and providing free materials that are educational. They don’t have to be partisan...just getting unbiased information out there is subversive to those who want to keep the population uninformed.
Bingo. This is how we conservatives used to work. Somewhere along the line, we came to rely on individuals to get airtime with the LSM and do the work for us. I am glad to see that some do get airtime (mostly on Fox), but they can only do so much. We have so many technological tools available to us to circumvent the LSM and get the word to the people. It is up to us to roll-up the short sleeves, take some time out of our lives, and get the knowledge to people.