No, I agree completely, a person needs to be fitted period when ever they buy golf equipment, if they got fitted properly once they wouldn’t bother buying new clubs every year.
I did get a new driver last year, though it was a birthday gift from my fiance, got fitted by Ping for a G10 at the Golf Expo.
Should of seen the look on the other guy’s faces when they saw that I was fitted for a 7.5* driver with a ProLaunch Red X-Stiff, thing works wonders for me though.
I remember one time when I went to a local golf shop to get some numbers off the launch meter and head speed measured. I knew the manager of the shop and set me up with one of his new guys to mess with him.
As he introduced me to the kid and sent us on our way he said to him "don't be surprised by what you see."
After a couple minute warm up, I proceeded to put up numbers the kid just couldn't believe. Swing speed of 158 MPH and ball speed of 203.
Of course, it wasn't a "standard" club either.
Had a 50" Penley Ultron XXX shaft, and Titleist 975D 5.5 degree head on it.
But it was sure fun to watch the kids reactions to the numbers coming up.