The MSM hated Reagan also; he went over their heads directly to the people. That might be the wisest course for Sarah to take - she CONNECTS to people naturally, difference being she doesn’t have Reagan’s bully pulpit. The ones who she can’t connect with would never vote for her anyway.
THAT is EXACTLY what any successful Republican has to do, the lack therof is the worst mistakes of the Bush presidencies. If they couldnt do it themselves, they should have hired someone who could. I believe Sarah can.