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I don’t know if they are effective, I mean we just went through that kind of thing with McCain didn’t we?
I suppose you can highlight the broader appealling values like fiscal conservatism and smaller government, sometimes people including myself agree strongly with certain core beliefs that others are not quite as important.

So I would say, rope ‘em in with the broader appealing conservative core issues, and they may come around on the rest or not mind so much.

What I was getting at is a theme many conservative pundits are more often touching on, i.e., are we losing the 'cultural battle' to liberals?
Are those tactics that proved successful in the 80s germane today? What will work for us now?

You can read thru this thread and see how so much is being taken out of context and thoroughly distorted. Then there are the 'line-in-the-sand' factions who threaten to just leave if this 'awful Steele' isn't abdicated by midnight. And all this is amongst conservatives! We've yet to even present our case to 'Republicans' and sensible Democrats. (This last statement should get me labeled a 'liberal' for even thinking such a person exist! LOL)

I've not the answers, I don't pretend that I do. But, I have seen one person who genuinely rallied this Party like no one since Reagan, and that is Sarah Palin. Even she gets maligned and beat up for daring to state that she'd 'work' with the Obama admin. As if she, as an incumbent state governor, is just supposed to flip her middle finger at him and hide away in Anchorage for four years.
Now, Steele merely mentions the RNC should reach out to others of a different political stripe and some *ahem* solons here twist it to mean he's nothing more than a taller, and better dressed, Barney Frank.
Mr. Steele's job is not an easy one. He's a difficult road ahead of him.