It can't be to "sell" his plan, because it's as good as passed.
He is a perfect example of the Peter principal.
He returned to his campaign mode because he doesn't have any idea of what to do. As a result those closest to him are confused and indecisive. They want direction and leadership.
0 has lost his "majestic mojo" in 2-3 weeks. He even had to put together an economic advisory board because he's so lost.
What I fear now is the world sees his weakness as well. I don't think it will be long before there is a major international incident. Russia takes Georgia? China demands they be given Taiwan?