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TV Bracing for Second-Quarter Cancellations (Cable Networks DeathWatchâ„¢)
adage ^ | February 06, 2009 | by Brian Steinberg

Posted on 02/07/2009 2:44:24 PM PST by Kevin J waldroup

Cable cancellations Scripps Networks Interactive, which operates the Food Network and other cable outlets, said Feb. 5 that the percentage of upfront cancellations is running in the low double digits, as opposed to cancellation rates of 2% to 5% in the first quarter.

Speaking to investors on a conference call held by investment-bank Credit Suisse First Boston on Feb. 6, Mel Berning, A&E Networks exec VP-national ad sales, said second-quarter option cancellations could come in at about 10% across cable. Top-tier outlets have been able to maintain scatter pricing, he said, but scatter at other places is down by percentages in the mid-single digits. Mr. Berning said it was difficult to figure out how much money was being reclaimed because of business problems and how much because advertisers are trying to play out the marketplace.

TV executives this week also pointed to advertising softness in the fourth quarter, with more cancellations than expected. Speaking on a conference call with investors and the media on Feb. 5, News Corp. President-Chief Operating Officer Peter Chernin said the company expected fourth-quarter cancellations to "end up" at about 11%, and saw 7% to 8% in the third quarter. "And so, we're seeing an increase, but not increase all that dramatically," he said. Scatter, or ad inventory purchased closer to air date, has been holding at or above upfront prices, he said.

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy
KEYWORDS: cable; cndw; dbm

1 posted on 02/07/2009 2:44:24 PM PST by Kevin J waldroup
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To: Kevin J waldroup

December 19, 2008 4:00 AM PST
http://news.cnet.com/8301-1035_3-10125962-94.html

SNL Kagan data also indicates that cable penetration of homes passed peaked at 65.5% in 1998. As of yearend 2006, cable subscriptions stood at 65.4 million, or 58.4% of 111.9 million homes passed, according to the data. Due to two recent quarters of declining cable subscriptions, this figure is likely to drop further by the end of 2007, SNL Kagan said.”
http://www.marketingcharts.com/television/snl-kagan-cable-subscription-data-contradicts-fcc-chairman-kevin-martin-2634/

HDTV (High Definition Television)
is here today, and it’s FREE!

See the Public Service Announcement

Don’t be misled…
you don’t have to use a pay service to have “High Definition Television” (HDTV)

http://www.myfreehdtv.org/body.html

According to two recent studies, HDTVs are now in about one-third of all homes, making it increasingly important for pay TV operators to deploy a strong high-definition offering if they wish to retain current customers. And the Consumer Electronics Association predicts that some 27.7 million new HD sets will be sold in 2009.

http://www.multichannel.com/article/CA6620569.html


2 posted on 02/07/2009 2:44:56 PM PST by Kevin J waldroup ( Go Duncan Hunter 2012)
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To: Kevin J waldroup
Don’t be misled… you don’t have to use a pay service to have “High Definition Television” (HDTV)

You do at my place. Here in Columbia, MD, midway between Baltimore and DC, reception of all kinds of RF broadcasts can be very poor.

I cannot receive a clear picture on regular TV much less HDTV. Many of the people I know around the area report the same. I don't even get a decent cell phone signal in my apartment, and I live on the top floor of the building.

3 posted on 02/07/2009 2:50:47 PM PST by jimtorr
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To: Kevin J waldroup
TV executives this week also pointed to advertising softness in the fourth quarter

This is pure and unadulterated BULLSH!T!!! You can barely watch TV for all the @#$@#$#$#@ commercials every seven minutes. I just don't believe anyone's cutting back on ads, I'm sorry. And if they do, it's a blessing.

4 posted on 02/07/2009 3:06:29 PM PST by Hardastarboard (The Fairness Doctrine isn't about "Fairness" - it's about Doctrine.)
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To: Hardastarboard

Maybe the crappy ads for ‘shamwow’ and the like are cut rate ads available for fill in when the station has no regular paid ads to run. There is a name for such an ad (crappy would be one word of course).


5 posted on 02/07/2009 3:13:42 PM PST by Voltage
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To: Kevin J waldroup

we have directtv and are seriously considering getting rid of it. I watch the news and history channel and even these are a joke anymore, there is really just nothing worth watching, its all just vulgar poorly written leftist crap with the token envirowacko gay democrats glorifed at every opportunity. The dumbing down of America is complete.

we recently bought some dvds of classic tv shows and now find we have no reason to subscribe at all.


6 posted on 02/07/2009 3:25:52 PM PST by captmar-vell
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To: captmar-vell

Netflix. Make it your friend.

I just finished up the second season of Columbo, and am starting on the second season of The Invaders tonight.


7 posted on 02/07/2009 3:30:15 PM PST by warchild9 (Starve the Beast: don't buy it if you don't need it)
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To: Kevin J waldroup

TV stinks! ‘Nuf said.


8 posted on 02/07/2009 3:37:35 PM PST by liberalism is suicide (Communism,fascism-no matter how you slice socialism, its still baloney)
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To: warchild9
Netflix. Make it your friend. I just finished up the second season of Columbo, and am starting on the second season of The Invaders tonight.

Yup. I wrote a whole vanity on this a few weeks ago about how it is time for every red blooded conservative to consider cancelling your cable or satellite subscription. The biggest hump for most people to get over is to lose sports coverage. But I ask you, if you are so outraged by the last 18 days since O's inauguration and believe the "stimulus bill" has a good chance of putting us at a point of no return and say to yourself time and time again, "We have to do something!" then, like Dorothy, you need to know that you have had the power all along.

By dumping cable or satellite you are weakening the propoganda ability of millions of liberals, from advertisers to programmers to writers to directors to the biggest ones, "journalists", and empowering yourself. No need for hundred of individual companies that make hundreds of products to be boycotted. One call and wala instant empowerment. Millions of fellow conservatives cancelling would make enough of a dent that all of a sudden either the networks will get bailed out and become Pravda or they actually change their act and place some balance.

Netflix is great because the royalties are minimal vs. purchase or ad-based forums, the choice is always right (OK you may take a chance here and there and be disappointed), no commercials, and with Netflix tons of instant viewing movies and tv shows.

So whenever I hear a fellow conservative ask me firsthand what can be done I essentially give the above speech, remind them how the MSM essentially put Obama and the Dems in office and then ask them if they'll go for it like I did and cancel their subscription. I tell those that say they can't live without their boobtube or it won't make any difference, "OK. Go ahead and keep feeding the Beast but never complain to me again about how you can't seem to be able to do anything to combat the Libs. That one call will be the most effective, broadbased way to weaken the Libs and your just whistling past the graveyard."

9 posted on 02/07/2009 4:09:25 PM PST by torchthemummy (My apologies if this post retreads on ground already covered!)
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To: captmar-vell

Well said and I couldn’t agree more. :)


10 posted on 02/07/2009 5:05:35 PM PST by bzybee
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To: Kevin J waldroup

I put up a nice antenna on the roof. Lots of good HD coming in now, with about 2 or 3 channels per station. Better than cable quality, and totally free.


11 posted on 02/07/2009 5:10:22 PM PST by Wiseghy ("You want to break this army? Then break your word to it.")
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To: captmar-vell
I have this month left on my contract with DirecTV and have already informed them it will be cancelled. When a commercial break can run for 5 or 6 minutes I'm out. These advertisers are willing to irritate a million viewers to get 3 sales. I'm tired of being treated like that.

I have been setting up a dedicated laptop to get internet feeds on the TV. I don't think I'll miss much.

12 posted on 02/07/2009 5:36:04 PM PST by TangoLimaSierra (To the left the truth looks Right-Wing.)
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To: warchild9
We started using Netflix in late 2000, and have enjoyed it tremendously! We got it so we could find some movies we could watch with our middle-school kids. When they went off to college, they convinced their suite-mates to go in together and order it.

I lost interest in the previous season of "24", so I got the last 8 episodes from Netflix, and DVRd "24:Redemption", so I could catch up to watch this Season. It's so great to be able to watch it with NO commercials! We hadn't watched Babylon 5, when it was on TV, so we went through all the seasons of that one, too.

13 posted on 02/07/2009 9:04:39 PM PST by SuziQ
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To: SuziQ
I thought about getting Netflix until I heard this;

CEO Surprise: Please Raise My Taxes

http://abcnews.go.com/Business/CEOProfiles/story?id=6823376&page=1

More tax morons wont ever get one dollar from me.

14 posted on 02/07/2009 9:14:19 PM PST by Hillarys Gate Cult (The man who said "there's no such thing as a stupid question" has never talked to Helen Thomas.)
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To: Hillarys Gate Cult

Just cause someone is smart enough to run a company doesn’t mean they necessarily have a lot of sense. If he wants to pay more taxes, he can do that each year by just writing the US Treasury a check.


15 posted on 02/08/2009 11:59:56 AM PST by SuziQ
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To: jimtorr

It’s weird here.

At our old apartment in Laurel (Howard County side) I could get all but one Baltimore and all but two Washington stations with a simple set of rabbit ears.

At the townhouse in Columbia, only 5 miles away, I get maybe 2 B-more and 1 DC station on the same set of rabbit ears.


16 posted on 02/11/2009 12:32:07 PM PST by RockinRight (Now it's my turn to have a psychotic, uncontrollable hatred for the President.)
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To: RockinRight

When I first moved to Columbia, I talked with a Verizon technician about the strange dead spot around my apt. complex. He said that there are small dead spots scattered all over Columbia, and larger areas where reception of all sorts is weak. He didn’t know why.

My (possibly tin foil hat theory) opinion is that it has something to do with the FCC radio towers in the Guilford area.


17 posted on 02/11/2009 3:49:03 PM PST by jimtorr
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