Globe to raise prices to $1.50 daily ‘to remain viable’

Boston Herald ^ | 04/07/09 | Boston Herald staff

[MIchaelTArchangel]

Is there that much garbage to wrap in Boston...maybe if we consider the corrupt maggots on Bacon Hill.

[Dr. Sivana]

I lived most of my life in Connecticut, and have worked over most of the state.

CT is not that far from Boston, yet the Globe never sold all that well anywhere in the state. The NY sports fans would pick up the NY Post or Daily News. The Boston sports fans would pick up the Boston Herald or even the Hartford Courant. Even in Rhode Island, the Globe was always there, but it was never the first paper to get.

When I was a youngster, before I was interested in politics, I would sometimes buy the Sunday Boston Herald because it must have had the best comics section in the whole country. The Sunday edition had TWO large comics sections. Now I have my own children, and I cannot let them even SEE the comics section because the content is no longer suitable for young eyes. As a result, my children will grow up without newspapers, and will probably never get in the habit.

[USFRIENDINVICTORIA]

The most any big-city newspaper is worth is $0.50 -- based on its value as a substitute for fireplace logs for heat.

[RipSawyer]

Typical liberal response. If you have trouble selling a product, you raise the price.
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Reminds me of a man I knew who was trying to sell all the equipment from a printing business he had shut down thirty years ago. He had it in a storage building and when someone asked the price he would quote a figure and then tell them that it was good only for that month because every month he was adding another month’s rent on the storage building to the price. How brilliant is that?

[GOPJ]

If you increase prices 100% and lose half your readers, it’s true, your income from sales doesn’t change. The problem is, your income from advertising goes down 50% as well. Newspapers are in a death spiral.

You're right - advertisers aren't going to pay the same rate for half the readers. Do you have any solutions?

[raccoonradio]

oh right—yes I think I meant golddigger

[Wil H]

Toilet paper is cheaper, and doesn’t already have crap on it!

[Lonesome in Massachussets]

No, I’m engineering, not marketing.

Like I said it’s a death spiral.

[ElectricStrawberry]

Hmmmmmm......which paper to buy outside my Dunkies.....let’s see....75 cents for the Herald or $1.50 for the Glob.

Which is easier to read on my subway ride? Tabloid Herald or broadsheet Glob?

Which has an easier to stomach editorial board......somewhat conservative Herald.....or outright communist Glob?

Think I’ll get the Glob...../sarc

[rockabyebaby]

LOL, Howie’s all over this!

[thefactor]

we had to wait until the 3rd post for the unions to be blamed!?

you guys are slipping.

[thefactor]

[arthurus]

How do you remain “viable” if no one buys it at the higher price? The local sheet here became essentially a newspamphlet last year and raised the Sunday price by 50% and then the weekday price by 50% and it is, of course, making less money with the higher prices. It is a Freedom Newspaper and has a strong freemarket editorial slant but its editor doesn’t seem to understand how that works out in the paper’s own situation.

[arthurus]

Garbage is garbage, no matter what it’s valued at.

...no matter what it's priced at.

[gidget7]

Too funny. As has been stated here before, folks get off the train at night, the paper boxes are still full. Raise the price when it isn't even selling at the old price. Sounds bout right for liberals, same kind of logic they use for cigg. taxes.

[ssaftler]

Typical liberal economic thinking. We’re losing money, so let’s raise prices to get more revenue.

I wonder if Howie Carr would take the Boston Globe as an entry in his death pool?

[NewEnglander]

Look on the bright side:

From an early post:

Wednesday, February 18, 2009 11:16:49 PM • 17 of 29
NewEnglander to MartinaMisc
Taxachusetts will only elect a Republican Governor (albeit a RINO) after the Boston Globe goes out of business and the local liberal TV anchors are drawn and quartered. Also do not forget that Taxachusetts still has the Banking Queen in DC.
http://www.freerepublic.com/focus/f-news/2188821/posts

[kabar]

LOL. Sounds like the owner of a widget factory who was told by his accountant that he was losing a nickel on each widget sold. His response, “Don’t worry, we’ll make it up in volume.”

[trisham]

What a great idea during a recession.

[raccoonradio]

and word has it the daily paper goes up to a buck in the Greater Boston area