Posted on 04/07/2009 10:40:34 AM PDT by raccoonradio
old ad jingle
The Globe’s here (the Globe’s here)
Ev’ry morning, ev’ry day
Life gets brighter when you say
The Globe’s here (the Globe’s here)
but...for how long?
I assume the Globe staff feels their loyal readers would rather get stuck for higher prices than for the paper to broaden it's appeal and keep the price down. They might be wrong about this...
Looks like a short term solution that will bring about long term disaster (closing of the paper). Sad.
soon you can change here to gone....sounds sweet no?
BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
Kerry’s trophy wife has at least $700 million—can’t they buy it?
They committed the most unforgivable sin a newpaper can commit. They became crashing bores.
for those on the Howie list, between UNC’s win and this news Howie’s heart will REALLY feel like an alligator today. He will have a grin a mile wide.
On one hand, you won't sell very many.
But on the other hand, you only need to peddle one or two.
They’re not being very good commies, they should just give it away for free.
From each according to their means right?
Note that this refers to papers outside of Greater Boston which were already $1.00 (75 cents in Greater Boston itself);
no word if the paper would remain at 75 cents locally
>>delivered outside of Greater Boston Monday through Saturday will increase to $1.50 - a 50-cent increase.
BUT:
>>The price of the Sunday Globe will increase to $3.50 in Eastern Massachusetts and $4 everywhere else.
Yeah that’ll help.
They do that with The Metro don’t they? Free thin paper (as opposed to the current 75 cent thin paper)
“Garbage is garbage, no matter what it’s valued at.”
I think you mean “priced” rather than “valued”.
Geez, they could raise it to $10 and get rich.
The selling price to optimize profit clearly isn’t the lowest price.
Traditionally, the price of a newspaper only covered a fraction of the cost of production and distribution. The advertisers bore the difference. As advertisers and subscribers have abandoned the Globe, and other papers, the unit production costs have sky rocketed. If you increase prices 100% and lose half your readers, it’s true, your income from sales doesn’t change. The problem is, your income from advertising goes down 50% as well.
Newspapers are in a death spiral.
Typical liberal response. If you have trouble selling a product, you raise the price.
Advertisers pay attention to the ABC data, which has an impact on rates and revenue. Less circulation means you have to lower your advertising rates as well.
LMAO, yeah that’ll save it......raise the price....people aren’t buying now what makes them think that raising the price will boost sales........what a bunch of morons....I’m sure Howie will have a field day with this one........
Bingo!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.