I believe a nongovernmental organization should be set up to “rate” news organizations and personalities. This organization would be setup in a similar way to the Motion Picture Association of America (MPAA) is for rating movies. If a news program/network/reporter wants to be registered as unbiased this organization would apply standards to qualify. A news organization could have both registered unbiased reporters and pundits(biased), but would have to apply a graphic that identifies each as they speak/report/preach.
The only way for the media to move in this direction would be if people were to start protesting the media. Chants of “bias” and “join the (what ever name this organization becomes)” should be in the background of every on-site broadcast. News organizations should be picketed. Everyone being interviewed should first ask “are you a member of ____.”
I believe this would renew integrity in journalism while maintaining the free speech rights of everyone.
Agreed with your point #1, we need a scorecard/report card.
As for #2, we are way beyond protesting. Protesting the MSM is like throwing Mao’s little red book at apparatchiks.