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To: abb

As TIME Goes By

17 posted on 04/29/2009 5:48:32 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.dcrtv.com/
15 Cut At Baltimore Sun

http://weblogs.baltimoresun.com/news/mcintyre/blog/2009/04/a_good_run.html
A Good Run

http://www.adweek.com/aw/content_display/news/agency/e3i9c779034c7476d10c73aeaa7428ad784
eMarketer: Blogs Are Now Mainstream Media
Marketers must join the conversation or get left behind

http://mediamemo.allthingsd.com/20090429/will-time-inc-have-to-cut-again/?reflink=ATD_yahoo_ticker
Will Time Inc. Have To Cut Again?

by Peter Kafka
Posted on April 29, 2009 at 5:28 AM PT

Time Warner’s AOL (TWX) can spin positive news out of the miserable results it offered up today: Our wounds are self-inflicted, and we can heal them.

But Ann Moore, who runs Time Warner’s Time Inc. publishing business, will have a tougher time selling that story to investors. Her magazine company performed as badly as the rest of the industry did in the last quarter.

Time Inc. saw ad revenue drop 30% in the first three months of 2009, which corresponds, roughly, to the 26% drop in ad pages that the overall magazine business recorded during the same time.

That drop is much worse than what industry executives had braced for last fall, when nearly every publishing company, Time Inc. included, made a round of layoffs. And as this quarter’s miserable numbers trickled in, publishers from Forbes to Conde Nast have made a second round of cuts to adjust to the new reality.

Time Inc. hasn’t done so, or at least not in a significant manner. But they may have to. One suggestion, offered up to me by a Time Warner executive yesterday: “Time has way too many magazines. They should fix that”.

For the record, Time Inc. has “more than 115 titles” or “more than 120 magazines” worldwide, depending on which part of the corporate site you look at.


19 posted on 04/29/2009 6:01:00 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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