He looks like the doofus PC in the PC versus Mac commercials.
“Hello, I’m a PC”
“And I’m a Mac”
I watched all those Mac vs PC commercials on youtube one day. One slow day! ;) They were pretty good marketing.
In the "PC vs. Mac" war, he's a Timex Sinclair.
Both the PC and Mac guys are doofuses.
You don’t make yourself a nerd by buying the wrong computer or by wearing a suit, and you don’t make yourself cool by buying the right computer, or wearing jeans and having a 3 day growth of beard.
Marketing (and political spin) is all about making people believe lies.