>>How do they think this will help their position in the marketplace?<<
It won’t, but they have to do it, jsut as a first step ws for Curcuit City to close a number of stores.
This is the beginning of the “official” impact.
Pairing Chrysler with Fiat will be just like it was in the fifties, when Studebaker and Packard were merged.
People who were buying Packards didn't buy Studebakers with a Packard name on them. They bought Lincolns or Cadillacs.
People could buy Fiats now, but not many do.