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http://adage.com/article?article_id=136973

Real-Estate Ads Find New Home on Web in Recession
House-Selling Business Moves From Papers to Facebook, Twitter, Blogs

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Behavioral shift
“It is very antiquated to think that people are opening up the Sunday paper and looking for real estate. It just doesn’t happen anymore,” she said. “The behavior has changed. It’s been a major shift in behavior, and I don’t see that going back at all. I don’t think that people are not necessarily going to read newspaper, but I don’t think they’ll be looking for real estate in newspapers.”

Nearly nine in 10 homebuyers used the internet as an information source, and one in three found a home on the internet, according to 2008 data from the National Association of Realtors. Newer, growing “aggregate” sites such as Zillow and Trulia — which pull together listings from a variety of brokerage firms, in addition to providing other services — have made it easier to find more property information online. All this has catalyzed marketing activity for real-estate companies.

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