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Letterman's Palin Joke Costs CBS an Advertiser
TVGuide ^ | Monday, June 15, 2009 | TIM MOLLOY

Posted on 06/15/2009 3:14:35 PM PDT by BraveMan

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To: BraveMan; All

Letter regarding Letterman from Unilever (Hellmans/Best Foods):
Hello,
Thank you for contacting us regarding your disappointment with the program content which contained a commercial for a Unilever product. We never wish to offend anyone and your opinions are appreciated regarding this subject matter. Advertising for Hellmann’s or media buys are done months in advance and unfortunately we can’t foresee issues in the media before they come up. We appreciate the feedback from our consumers and we’ve decided to pull our online ads from the Letterman show from our advertising schedule moving forward.

We hope that this information has given you a better understanding of our advertising practices. Thank you again for taking the time to share your views with us. You can be assured that your comments will be considered as we continue to challenge our perceptions about what is appropriate for us in today’s environment.

Kind regards,
Your friends at Hellmann’s/Best Foods


151 posted on 06/16/2009 11:02:01 AM PDT by JohnLongIsland
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To: LimaLimaMikeFoxtrot

“She sighed loudly and asked if this was about Palin and then said” not everyone feels the way you do you know”.”

An appropriate response would have been:

“Yes, I know. Most of them are registered sex offenders.”


152 posted on 06/16/2009 11:05:01 AM PDT by henkster (The GOP is housebroken window-dressing displayed to portray the fiction of a Republic.)
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To: LimaLimaMikeFoxtrot

“The MET LIFE woman was particularly snarky with me when I suggested they move their ads. She sighed loudly and asked if this was about Palin and then said” not everyone feels the way you do you know”.”

That’s when you go and file a complaint against that rep for her unprofessional attitude.


153 posted on 06/16/2009 11:11:14 AM PDT by 2CAVTrooper (If a muslim terrorist contracts swine flu, does he still get his 72 virgins?)
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To: jessduntno

You could think a celebrity could do better, in this case, Lasko could do better.

She’s plain, but still better looking than Letterman. lol


154 posted on 06/16/2009 11:27:15 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: facedown

They are great.


155 posted on 06/16/2009 11:27:35 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: Palladin

Looked better in some older photos.


156 posted on 06/16/2009 11:28:49 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: LimaLimaMikeFoxtrot

She is of course right. Some liked the joke I’m sure. But, I thought it was distasteful.


157 posted on 06/16/2009 11:33:35 AM PDT by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: AUJenn

“It only took a week, millions of outraged viewers and some potentially lost $$$$ before he did the right thing. Nice.”

Neither he or the network have done the “right thing”. His so called apology was no such thing since he basicly accused the viewers of “misunderstanding” the joke.

The right thing would be his immediate resignation or termination.

Don Imus was fired for saying something less offensive than what pedophile dave has said about Governor Palin’s daughter.


158 posted on 06/16/2009 11:49:49 AM PDT by 2CAVTrooper (If a muslim terrorist contracts swine flu, does he still get his 72 virgins?)
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To: MaxMax

Two bagger.


159 posted on 06/16/2009 11:58:31 AM PDT by Rappini ("Pro deo et Patria.)
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To: devane617

Money will do it every time.


Money and..... Morality - these companies need to put morals above money. Only then will America’s promise be fulfilled.


160 posted on 06/16/2009 12:17:39 PM PDT by eleni121 (The New Byzantium - resurrect it!)
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To: TheWasteLand
Hitting them in the pocket book is always the best way to see results, but

Hitting them below the belt, hard, often, is always the best way to see savor and enjoy the results.

161 posted on 06/16/2009 12:33:06 PM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: Redcloak
free market...you can’t stuff this ballot box.

...and dead people from Chicago don’t stay at hotels!

Great Anti-Acorn sign/bumper sticker trying to work its way out of that sentiment....

162 posted on 06/16/2009 12:41:57 PM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: comps4spice

MetLife is the poster child for the industry’s motto to: NEVER PAY A CLAIM! (at least not to a Republican). Always assume you have to talk to a supervisor just to get up to high school dropout status in the company...should get you back into the USA from where ever their call center is eventually, if you wait long enough! INSURANCE...LETTERMAN deserve each other!


163 posted on 06/16/2009 12:48:08 PM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: BraveMan

Just what See BS needs...fewer advertizers to go along with it’s ever shrinking audience. No wonder they have their leftist man groveling at Sarah’s feet.


164 posted on 06/16/2009 12:57:50 PM PDT by SaraJohnson
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To: popdonnelly
>>Perhaps liberal idiots will think twice before using the Palins as their personal punching bag.<<

I wish that would be true, for some Libs it will be, for many others, it won't..

165 posted on 06/16/2009 1:49:53 PM PDT by Osnome (Moderation in all things)
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To: MaxMax
Letterman's wife, no statement needed

Actually, she looks a lot like him. (Trademark of a narcissist -- marry your twin.)

166 posted on 06/16/2009 2:43:35 PM PDT by Albion Wilde ("Shouldn't there be equal time for our Bill of Responsibilities?" -- Justice Clarence Thomas)
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To: BraveMan
I got this reply from the company that advertises Hellman's mayonnaise on Dave -- they, too, are pulling out:


Hello,
Thank you for contacting us regarding your disappointment with the program content which contained a commercial for a Unilever product. We never wish to offend anyone and your opinions are appreciated regarding this subject matter. Advertising for Hellmann's or media buys are done months in advance and unfortunately we can’t foresee issues in the media before they come up. We appreciate the feedback from our consumers and we’ve decided to pull our online ads from the Letterman show from our advertising schedule moving forward. [emphasis mine]

We hope that this information has given you a better understanding of our advertising practices. Thank you again for taking the time to share your views with us. You can be assured that your comments will be considered as we continue to challenge our perceptions about what is appropriate for us in today's environment.

Kind regards,
Your friends at Hellmann's/Best Foods

167 posted on 06/16/2009 2:48:04 PM PDT by Albion Wilde ("Shouldn't there be equal time for our Bill of Responsibilities?" -- Justice Clarence Thomas)
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To: LimaLimaMikeFoxtrot
The MET LIFE woman was particularly snarky with me when I suggested they move their ads. She sighed loudly and asked if this was about Palin and then said" not everyone feels the way you do you know".

Sounds like a jerk.

Going forward, anyone who encounters this sort of thing should say, "Are you saying that a good Democrat should endorse the rape of children?"

168 posted on 06/16/2009 2:51:51 PM PDT by Albion Wilde ("Shouldn't there be equal time for our Bill of Responsibilities?" -- Justice Clarence Thomas)
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To: skidoc

My reply from Lexus was very cordial and apologetic, but at the end of the letter they tried to sell me a car!


169 posted on 06/16/2009 2:56:11 PM PDT by Churchillspirit
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To: Blogger
She’s an average looking woman, with bad taste in men....

Her taste in morals ain't so hot, either. They lived together for 25 years and their poor little "mistake" was five years old before Dave married her.

170 posted on 06/16/2009 2:57:35 PM PDT by Albion Wilde ("Shouldn't there be equal time for our Bill of Responsibilities?" -- Justice Clarence Thomas)
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To: BraveMan

I thought Imus had something to do w/CBS in addition to msnbc.


171 posted on 06/16/2009 3:00:20 PM PDT by floriduh voter (Obama's Health Care Plan Puts the "you" in euthanasia.)
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To: AdmSmith; Berosus; bigheadfred; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; ...
This has been a hot one, here are the related topics:
172 posted on 06/16/2009 3:01:15 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
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To: blam

I emailed and did NOT receive a reply. Can you post the address and I will try again. Thanks.


173 posted on 06/16/2009 3:05:59 PM PDT by dervish (I never saw a wild thing sorry for itself)
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To: BraveMan

and the RATS, take another one in the..............................HA ha!!!

174 posted on 06/16/2009 3:08:44 PM PDT by Chode (American Hedonist - Obama is basically Jim Jones with a teleprompter)
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To: razorback-bert

Letterman’s dad had a heart attack at the age of 36 when little David was about five, he lived in dread of his father’s death for 21 years until his dad’s heart finally gave out.

Nine years ago, Dave was rushed from the doctor’s office to the hospital for a quadruple bypass after going in for a routine physical; since his return to late-night TV Letterman has been torn between two fears — dying on stage and “dying” on stage.

Looks like fear and fate may finally meet.


175 posted on 06/16/2009 3:15:43 PM PDT by Old Professer (The critic writes with rapier pen, dips it twice, then writes again.)
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To: Question Liberal Authority

You are right. But - I don’t feel it does anything if we act the same as they acted when we complained about how they acted.

If you complain because Dave wants in a room with muddy feet and to teach him how it feels for someone to come in with muddy feet, you stomp in the mud and walk into his house with muddy feet, what do you say then? “There - huh?”

He looks and sees that you are just the same as him standing in a room with muddy feet - so you have nothing to talk about. How can you chastise him for his behavior - when your feet are muddy too?

Better to have the whole room turn to see that only Dave was rude enough, impolite enough, and crude and publicly unacceptable enough to draw criticism.

Right we stand up and fight and we quit ever worrying about our actions causing the “left” to say this, the “left” will do that.

And we all stand together against the one doing the unacceptable as we have done here.

You are right Bush did not get into fights to protect himself - probably because he felt the position of President was not to be involved in petty bickering but involved in honoring the office and doing the work of President.

His staff, his party members and us - should have done that part of the battle for him. After all - he was busy with two wars trying to protect our families.

But, we did not. Instead we joined the left in destroying the man - so he stood alone.


176 posted on 06/16/2009 3:29:48 PM PDT by ClancyJ
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To: BraveMan

I was on the phone with a Hilton VP late last week and told him it would be an excellent marketing move to publicly pull ads from letterman. You endear yourself to those who were offended and they’re the ones planning family trips right now. And those who blew it off or weren’t offended, aren’t paying attention to it anymore. It’s a win all around.

Wonder if I planted an idea...


177 posted on 06/16/2009 3:34:03 PM PDT by dannyboy72a (The President of the United States should not be selling me insurance)
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To: LimaLimaMikeFoxtrot

You are right. In reality - they do not care one whit what we think about anything they do. They have an agenda as we see is being put into place right now.

But, the fact that we demand respect - especially for our women and children - is a gentlemanly thing that only we still have. The left is gone.

But, I agree - I want to see utter outrage over the antics and the agenda of the left. But - petty, trashy tit for tat wastes our time, makes us no better than the crudeness we speak up against and keeps us busy while they push through an agenda to take away America’s freedom.

We have more important battles - saving this country. And I am more interested in revolution talk - not cheap insults spiraling down to the gutter.


178 posted on 06/16/2009 3:35:19 PM PDT by ClancyJ
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To: Spktyr

Fight fire with the real battle - not getting sidetracked by sideline diversionary tactics.

Good grief man - they are destroying America, freedom and we sit and talk about how ugly dave’s wife is?

Give me a break - we need fighters going after what they are doing as well as demanding respect for our side.

We hit them where it hurt. It has been on the news for 3 days - great! It has cost a sponsor or two - great! It has diminished Dave because the whole country realizes what a trash mouth he is - great!

And, we banded together to help Sarah fight this battle - absolutely wonderful! Wish we had done the same for Bush.


179 posted on 06/16/2009 3:42:31 PM PDT by ClancyJ
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To: Peter W. Kessler

Dear Mars Snack Foods.... as your caustic, in your face, response has insulted me, you have lost a customer. Thank you for giving us the opportunity to hurt your revenues...


180 posted on 06/16/2009 3:50:46 PM PDT by April Lexington (Study the constitution so you know what they are taking away!)
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To: LimaLimaMikeFoxtrot

“No. I figured she was expressing a personal opinion and she’s entitled to that. “

I disagree. Her job was to dispassionately deliver customer service. Not tell you what she thinks or even represent the company’s thinking in some way (unless she was empowered to read a statement about the matter). Now when she leaves that phone bank and is chatting with her friends, she’s entitled to express her opinion just like we are. I don’t go carting my political opinions out and down people’s throats on the phone at work. Neither should she.

By the way - I don’t envy the phone bank reps - it’s a tough job. But it’s not hers to characterize public sentiment. That’s the PR dept’s job - if they wish to make a statement for the company.

I say, when people are rude or out of place, talk to their supervisors. It does help.


181 posted on 06/16/2009 4:35:54 PM PDT by SeattleBruce (God, Family, Country and the Tea Party! Take America Back! [I hate the BIGOTRY in the enemedia.])
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To: ROCKLOBSTER

“Met Life, they’re one of those thieving whole-life scams.”

Good point. But term life - and only in the season of your life that you need it - married, young kids...


182 posted on 06/16/2009 4:40:10 PM PDT by SeattleBruce (God, Family, Country and the Tea Party! Take America Back! [I hate the BIGOTRY in the enemedia.])
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To: wpa_mikeb
Rush Limbaugh and John McCain. The left claims both said awful things about Chelsea Clinton

What do you get when you cross a crooked lawyer with a crooked politician?

Chelsey Clinton.

183 posted on 06/16/2009 4:58:49 PM PDT by ROCKLOBSTER (RATs...nothing more than Bald Haired Hippies!)
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To: b4its2late

“Haters launch? I think PMSNBC has that backasswards.”

We’re getting pretty versed in reversing the leftards messages (ala ‘1984’).


184 posted on 06/16/2009 5:06:51 PM PDT by SeattleBruce (God, Family, Country and the Tea Party! Take America Back! [I hate the BIGOTRY in the enemedia.])
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To: SeattleBruce

Did I say anything bad about term life?


185 posted on 06/16/2009 5:13:48 PM PDT by ROCKLOBSTER (RATs...nothing more than Bald Haired Hippies!)
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To: ClancyJ

Let me put it to you this way - if we get Letterman fired or force him to resign, he won’t be donating vast sums of money to liberal causes. He won’t *have* the money to donate.

Don’t think of it as “getting sidetracked.” Think of it as “depriving the enemy of money.”


186 posted on 06/16/2009 5:32:10 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: maggief
I'm a hater because I find his puerile humor repugnant.

The bar is set pretty low these days . . .

187 posted on 06/16/2009 7:04:13 PM PDT by BraveMan
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To: dervish
That's strange...I can't find where I sent the email but here's what they sent me with their email

From: "do-not-reply@masterfoodsusa.com" Add sender to Contacts

To: 000000000000

In response to your email regarding MARS SNACKFOOD US.

We are writing in response to your recent communication which objects to the placement of advertising on David Letterman. We appreciate your concern and thank you for taking the time to contact us.

While we do not "sponsor" television shows, we do contract for commercial time months in advance for those programs which we feel effectively reach our consumers. As a matter of policy we make every effort to avoid programs containing exploitative examples of ethnic, racial, religious or sexual stereotyping. We apologize if we were unsuccessful in this instance, and we will share your comments with our advertising agencies.

Our loyal consumers are very important to us, and we thank you for taking the time to bring this to our attention.

Have a great day!

Your Friends at Mars Snackfood US

MM/HERNLIND010961144A

Please do NOT reply to this email. If you would like to respond to this message, click on the link below.

http://www.econsumeraffairs.com/mars/ContactUsFollowUp.htm?F1=010961144A&F2=MARSC

188 posted on 06/16/2009 8:47:38 PM PDT by blam
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To: blam

thank you


189 posted on 06/16/2009 9:25:19 PM PDT by dervish (I never saw a wild thing sorry for itself)
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To: ROCKLOBSTER

“Did I say anything bad about term life?”
++++++++++

No, you didn’t. I meant to say ‘buy’ term life. I was just reiterating was has become more conventional financial wisdom...


190 posted on 06/16/2009 9:28:06 PM PDT by SeattleBruce (God, Family, Country and the Tea Party! Take America Back! [I hate the BIGOTRY in the enemedia.])
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To: BraveMan

Great. I love Embassy Suites and will use them from now on when we travel.


191 posted on 06/17/2009 1:43:55 AM PDT by kenth
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To: ROCKLOBSTER

The point was, the left claims that both Rush and McCain said awful things about Chelsea Clinton. They can’t point to any first person confirmation of anything, just some liberal that “said” it happened and it’s reported.

The sad thing is....many claiming to be on the right just lap it up. People, the drive by media is totally in the pocket of the liberal activists and the democrats. Don’t believe it just because they report it.


192 posted on 06/17/2009 10:21:36 AM PDT by wpa_mikeb
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To: razorback-bert

Glad you said it was a joke...I have seen her pic and I thought your post was just pure reporting.


193 posted on 06/17/2009 10:26:36 AM PDT by Pharmboy (Who ever thought we would long for the days of the Clinton administration...)
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To: Churchillspirit
but at the end of the letter they tried to sell me a car!

... not that there's anything wrong with that.

194 posted on 06/17/2009 11:40:04 AM PDT by HIDEK6
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