I heard the ad, it is great, to bad they did not run in March.
Should all of society be burden due to this women and her son?
Actually, no one AT ALL should be INVOLUNTARILY burdened by another person’s “need”.
NONE AT ALL.
Now, as to whether you have a personal, God-given duty to help the poor as you can, that’s between you and Him.
2 Corinthians 9:7 (New International Version)
7Each man should give what he has decided in his heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.