Perhaps we should refer to the formerly MSM as the SLM (the sidelined media) or the OOSM (out of stream media). Let’s stop using MSM to refer to them as.
I've called them the mass media for over ten years now, because I'm mainstream and they ain't talkin to me. I noticed Rush has been calling them the mass media lately also.
Then again, there's the DSM: Dry Stream media.
Socialist Propaganda Media