Even forgetting the all other awful measures in the bill, if this is implemented it will kill insurance. Hey, let's lobby congress for the same on auto insurance!
This measure is also their justification for fining those who don't want insurance and getting the IRS et al to give bureaucrats every bit of information they have on you. Still, even with the fine, it may still be worth forgoing insurance until something bad hit and then getting a plan that year (with the bonus that it also gets you out of a 'fine' for that year). I still see insurance companies getting creamed, leaving everyone with one option...
That has been the plan all along.