I view this Ford as largely a replacement for the Asrto/safari utility vans made by GM untill a couple of years ago. There are a lot of people who want an enclosed utility vehicle but do not want, or need a full size van.
If this van is based on the Focus platform, it is way smaller than the older Astro van. It would not be a good replacement if you actually wanted to put “stuff” back there. My Astro van could move a 4 x 8 sheet of plywood inside - I bet this Ford couldn't.
I liked my Astro Van...:^)