“Actually, Rush did knock Bill O off the air. Bill O’s radio show was on at the same day and time as Rush’s, but unless one lived in a market where Bill O was on in the late evening, they wouldn’t hear him live at noon ET.”
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Did Rush re-sked to compete with O’Really or did BOR schedule to compete with Rush? Therein is the answer to the riddle.
In the radio biz, they call it ratings. BOR lost the ratings game. it’s easy to compete for the 8pm timeslot, when your main competition is Keith Olbermann and Campbell Brown. Nobody wants to watch that squealing nonsense, so they opt for BOR.