So the question becomes is television still the preferred medium via which advertisers reach their customers? Coincidentally, there was this story just this morning. And they happen to be ATWT advertisers.
http://cincinnati.bizjournals.com/cincinnati/stories/2009/12/07/daily7.html
P&G releases online-only product
Procter & Gamble unveiled Swash today, a line of on-the-go Tide laundry products to be sold exclusively online.
“Our consumers are shopping, working and playing online, leading to the decision to launch Swash online only,” Swash Brand Manager Alejandro Bethlen said in a news release. “As P&G explores new ways to launch products, we feel that Swash is the perfect test through which we can evaluate e-commerce launches.”
But the tv ads used to work on a passive audience. Maybe people watched from the courch or listened to the tv as they would a radio. But they didn’t change the channel.
With internet advertising, you have annoying popup ads that you MAY encounter on a variety of websites, but ultimately, there are plugins you can use that will block them from your browsing experience. And you don’t have such a lockstep demographic of those who clean the house during the day and can be sold some new and improved cleaner. Same with the gameshows that showed you brands and hammered into your head the suggested retail price.