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Woods scandal a boon to Internet publications
AP via Google ^ | 12/10/2009 | JORDAN ROBERTSON

Posted on 12/10/2009 9:00:08 PM PST by frogjerk

By JORDAN ROBERTSON (AP) – 23 hours ago

SAN JOSE, Calif. — The Tiger Woods sex scandal has been a boon for online publications, even though it hasn't generated the same amount of Internet traffic as Michael Jackson's death or President Barack Obama's inauguration.

Provocative remarks by Yahoo Inc. CEO Carol Bartz at an investor conference in New York this week illustrate how major Internet channels and niche publications are benefiting from the Woods controversy.

Known for her off-color commentary, Bartz told financial analysts Tuesday that the Woods story is "better than Michael Jackson dying" for helping Yahoo make money, because it is easier to sell ads against salacious content than morbid stories.

"It's kind of hard to put an ad up next to a funeral," she said.

(Excerpt) Read more at google.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: chat; tiger; tigerwoods

1 posted on 12/10/2009 9:00:11 PM PST by frogjerk
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And he’s the bane of FR.


2 posted on 12/10/2009 9:28:52 PM PST by ButThreeLeftsDo (Merry Christmas, FReepers!!!)
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To: frogjerk

It is funny watching gossip columnists rush out the dirt they learned in 2005.


3 posted on 12/10/2009 9:30:27 PM PST by MediaMole
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