IMO, the reason we’re losing is because leading Republicans don’t clearly define Conservatism to the public. Not knowing what Conservatism is, people only stumble into the Republican ranks because they realize the people on the left are certifiable.
It’s bad enough we have RINOs in the leadership, I’ll be damned if I want folks on the right to look certifiable as well.
Sound Conservative principles will draw people across party lines. Pushing for a second civil war won’t.