This is where Time, Incorporated has an edge--they are already well on their way to doing this and we will see by fall 2010 most of their magazines in the electronic magazine format designed for devices like Apple's new tablet computer, devices like the new netbook that runs Chrome OS, or running on desktops/laptops using a free reader program.
It's not the format that is the problem.
Its the abject, rampant, rabid liberal bias, 0bamabot bias , anti-Republican hate, anti-conserrvative hate, anti-Plain hate that is the problem.
It's irrelevant what format they put Newsweek or Time on, conservatives still won't buy it.
Meanwhile, the more objective Wall Street Journal actually registered an INCREASE in circulation this year, making it the largest circulation newspaper in the country, even in the midst of a recession.
Being an 0bamabot rent boy is bad for your ratings/circulation/financial health, no matter what format it comes in. That is why Fox News ratings have shot up this year, even as MSNBC and CNN have registered huge ratings collapse.
At which point, they simply become one more information web site among millions of free sites already established, trying to painfully eke out a tiny living with diminutive revenues as a subscription pay-site, which is a model that has mostly been a failure.
Virtual subscriptions automatically give up all revenues from impulse retail purchases of an actual magazine, as well as the thousands of subscriptions for medical offices, which need something to leave laying around for bored patients to read while they wait for doctor.
Personally, I see no hope for paid magazine subscriptions that are downloaded onto special gizmos. The magazine format for conveying information has simply been rendered completely obsolete by information delivery by the whole world wide web. There's really nothing that can save them.
I'm waiting with bated breath for Time-Warner to spin out their magazine business into a new, standalone publicly traded entity. I think such a company is a guaranteed short.