Notice the use of the word “journalism” as the object of value. People never bought a newspaper for “journalism.” They wanted to read the news—or sports, or classifieds. The end-product is supposed to be facts. Or, news. Sometimes, possibly, truth.
He might have asked if people value the “facts.” But he knows so little of the facts, and clearly is one of those who values them not.
Oh well. And they wonder why they are in the tank.