...But being a search marketer, I launched my own investigation to see if I could find out more information about the dynamics of this US Senate race based on internet marketing and social media metrics. The findings (based on data collected on January 14) were staggering.The data suggests that conventional pollsters and Washington insiders have it completely wrong – that it won't be a tight race, and that State Senator Scott Brown will win by a landslide.
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...So in summary, Scott Brown is way ahead in this race, with the following numbers:
10:1 Advantage in YouTube video views-- snip --
4:1 Advantage in Facebook fans
3:1 Advantage in Twitter mentions
10:1 Advantage in estimated web traffic...It could be that the average Coakley supporter doesn't use the internet or social media venues as much as the average Scott Brown supporter. Again: is it plausible that her supporters use social media 3 to 10 times less?
It's also noteworthy to point out that in November 2008, Alexa had Barack Obama with an estimated five times larger Web presence over John McCain – and President Obama was famous for his success in connecting with the electorate over Twitter, YouTube and Facebook – and he won that election in a landslide.
In summary, while the data might not be complete, all available signs in the Social Media sphere currently point to a pretty strongly to a win by Scott Brown next week.
