Generally house and senate races are run on a local or state level. Funding can come from the party but the campaigns are usually handled closer to home where the people are.
Personally I think this will lead to a major fight within the party. Guys like Bart Stupak have districts heavily populated by bitter clingers and trying to run that race from Washington will be disasterous. I also expect that Plouffe will be looking at ways or replacing disobedient blue dogs.
It should be very interesting.
I see there's another post about it here:
Obama Moves to Centralize Control Over Party Strategy, New York Times.
I'd like to think he would face a party-splitting, blue dogs snapping, everybody kicking and spitting revolt. And it couldn't happen to a nicer bunch of guys.
"The day-to-day political operation will be run by Jim Messina, a deputy White House chief of staff, but Mr. Plouffe will coordinate the effort."
Isn't a WH Chief of Staff a govt. position? Paid from public funds? Is O allowed to use public employees for partisan purposes like this?