Look at Tim Tebow.
This ad might make women who have had abortions question whether it was the right 'choice'.
And it might give pause to women who are tempted to make the 'choice' in the future.
Tim Tebow puts a face to abortion.
He is no arbitrary 'product of conception'...
He is a living, breathing, good looking athlete...
..and every woman has to ask....'what if'
That's what NOW is afraid of.
I think it is ingenous that they are aiming this ad towards men who are the primary audience for the Superbowl. Might make a few younger ones who might be in this position one day not to press so hard to end it and think about the baby first. :)