The man is a Republican and wants to get his fellow Blacks to move away from the Democrats "Plantation" mentality nonsense and take a positive look toward the future.
I'm proud he's running here in Arkansas.
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That is the way I see it, too. Those who call that playing the race card are out of touch with reality.
For years I have personally been telling young blacks whom I encounter in life that the Republicans do more for them than Democrats. The mouthy ones argue the Democrat talking points loudly and with true conviction. Often their friends who are standing behind them will smile knowingly and nod their heads in agreement with me.
The loud ones claim to be oppressed and held back by "the white man." When I point out they have good jobs they say, "But not the job I want!" I point out that few white men have the job they want and ask who is holding those white men back? There is usually some stuttering followed by silence whereupon I take my leave.