The message is submissive wimps drive Audi.
If the deal is good enough I guess I could get over that, but why would Audi want to make it so they have to offer a deal?
Of course, they're marketing people might have looked at the number of Obama voters and deduced that submissive wimps had a pretty big market share.
Audi is mostly a liberal buyer car. BMW, AUDI, and expensive Japanese cars are the new status for middle income blacks. Give me an American V8 any day.