I hate whiners, and that is all this is, whining.
This is all horsefeathers. Every major chain has its off brand, store brand "value" line of staple products, and carries them alongside national brands. Consumers can choose lots of advertising for about the same thing or a lower price. Entirely up to them.
But, that's not the discussion here... LOL...
The discussion (per the article) is about Walmart discontinuing the competing name-brand, in place of their own brand. And that's what the other major chains and retail outlets don't do...
And it's precisely that -- which I think will be the one thing which will get a lot of their customers looking elsewhere (at another competing retail outlet) to get that discontinued item that Walmart no longer stocks, in place of their own "white" brand... :-)
The grocery where I shop carries the brand name, the store brand, and the really generic brand. I nearly laughed my butt off when I saw the store brand bread and then the “white” label bread! What’s the difference...
I agree with you, Jason. Even though some national brand items are better then the generic brands, its mostly psychological. If you want to spend less, ignore the pretty packaging and labeling. After you open it and try it, if you don't like it, Wal-Mart will take it back and refund your money, in full. Simple as that.