Some years ago, A&E had a series called “Airline.” Basically it was a day in the life chronicle of events at various Southwest Airlines gates. Several of the stories involved passengers who smelled badly. Those passengers were either barred from boarding or taken off the flights. In some cases, the airline would clean up the guy, get him fresh clothes, then let him on the next available flight.
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Yes, I did catch those episodes. One of the passengers who was handicapped tried to even get a freebie seat in 1st class by claiming “he was an Iraq War vet” when he wasn’t.
When I was working for Sony during one summer in university, one of the customers we had REALLY wreaked of bad BO. Whenever he came in, I made sure I was 10 feet away from him. The boss didn’t mind. The way he told me “he buys a lot from us every week so just take it like a man.”