Military HMMWVs started at $26,500 for the base, BASE model (cloth doors, roof, no winch, etc.).
The civilian model retailed at around $100k (my USAR Field Artillery commander was the AM General marketing VP).
The two-door base model civilian H1 listed at around $56,000 in 1990s dollars. Only the four door wagon model was over $100,000.
I guess it matters a lot what year you are talking about. On further review, the early 1992 models were all under $60,000 (the wagon was in the high 50s). The 2005-6 Alpha models were all well over 100k.