Alinsky Rule 11: Pick the target, freeze it, personalize it, polarize it. Dont try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.
It’s working beautifully..against 0bama. He is now so toxic, whenever he’s capaigned for an important seat in states he won in 2008, the Democrats have proceeded to lose it. 0bama is running 0-3 right now.