The linked story says 100 million, not billion.
then they just changed it...I just ran a cut & paste and the paragraph came up like this:
“P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 billion over three years. The agreement, which includes the purchase of time and integration into programming, is unprecedented in that Winfrey’s network (OWN for short) will not be on the air until January 2011, does not yet have a full programming lineup and has no audience and therefore no basis for ratings, reach or demographics.