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But they're working on it.

Confronting a Resilient al-Qa'ida: The United States Strategic Response
Daniel Benjamin
Coordinator, Office of the Coordinator for Counterterrorism
The Washington Institute for Near East Policy
Washington, DC
May 21, 2010
. . .As President Obama succinctly put it, “A campaign against extremism will not succeed with bullets or bombs alone.”
We are working to develop a better understanding of the dynamics of the communities in which violent extremism has taken root. Every at-risk community possesses unique political, economic, and social factors that contribute to the radicalization process. For this reason, we know that one-size-fits-all programs have limited appeal. Instead, programs need to be tailored to fit the characteristics of the audience. “Micro-strategies” need to be customized for specific communities – and even neighborhoods – and they will have a better chance of succeeding and enduring . . .
Non-traditional actors such as NGOs, foundations, public-private partnerships, and private businesses are some of the most capable and credible partners in local communities.
The U.S. government and partner nations are also seeking to develop greater understanding of the linkages between Diaspora communities and ancestral homelands.
Through familial and business networks, events that affect one community have an impact on the other.
With the aid of credible messengers, the United States is trying to make the use of terrorist violence taboo and to trump the radical narrative, and also hope to offer something more hopeful.
President Obama’s effort to create partnerships with Muslim communities on the basis of mutual interest and mutual respect, as he outlined in speeches in Ankara and Cairo, provides an opportunity to promote a more positive story than the negative one promulgated by al-Qa’ida.
Clearly, we have not figured it all out . . .
We need to keep mind the words of the 9/11 Commission Report, which in this respect got it precisely right: “It is crucial”, they wrote “to find ways of routinizing and even bureaucratizing the exercise of the imagination.” This is really the paramount and enduring challenge we face . . .