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Hyundai pulls television ad after Catholic uproar
CNA ^
| New York City, N.Y., Jun 14, 2010
Posted on 06/14/2010 8:06:55 PM PDT by GonzoII
www.catholicnewsagency.com
Hyundai pulls television ad after Catholic uproar
New York City, N.Y., Jun 14, 2010 / 06:48 pm (CNA/EWTN News).- Responding to enough of an outcry from Catholic individuals and blogs, Korean car maker Hyundai announced on Monday that it has pulled a World Cup-themed television ad that ran during the USA-England soccer match on Saturday featuring a "church" in Argentina mocking Catholic sacraments. The ad depicts the ceremony of a church called "Iglesia Maradoniana" founded in Rosario, Argentina. The church was established in the spirit of both honoring Diego Armando Maradona -Argentina's top soccer player and current coach of its national team- as well as mocking the Catholic Church. The ad presents elements of a Catholic ritual, but with Catholic symbolism heavily mixed with soccer imagery, while actor Jeff Bridges, the spot's narrator says: "All over the world, soccer is almost a religion... but for the members of one church in Argentina, it actually is." Hyundai tried first to justify the ad claiming that it was based on the actual church in Argentina; but later, Hyundai spokesman apologized and announced the ad was being taken down. We got enough of an outcry that we think we missed the mark, a Hyundai spokesman told the DailyFinance. So we're going to do the right thing and pull it down. In a statement, the Korean company said: The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate this feedback and sincerely apologize to those we've offended. True to its word, Hyundai made all efforts possible to eliminate the ad from YouTube. Several links that originally led to the ad, now display a YouTube message stating, "this video is no longer available due to a copyright claim by Innocean Americas." Innocean Worlwide Americas is the California-based advertisement company that apparently created the ad. Innocean's mission statement is: "Truly understand your clients needs. Only then can you give them what they want."
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TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: anticatholicism; catholic; hyundai
1
posted on
06/14/2010 8:06:56 PM PDT
by
GonzoII
To: GonzoII
Stupid mistake (how big is the Roman Catholic church in Korea? — most Korean expat churches here appear to be Protestant) but at least they apologized and are working on fully retracting this.
2
posted on
06/14/2010 8:14:46 PM PDT
by
sionnsar
(IranAzadi|5yst3m 0wn3d-it's N0t Y0ur5:SONY|Remember Neda Agha-Soltan|TV--it's NOT news you can trust)
To: sionnsar
Don’t blame Hyundai: idiotic though they are, it was their ad agency that created the ad and no doubt assured the top Korean brass that Americans would find it humorous.
3
posted on
06/14/2010 8:23:51 PM PDT
by
Redbob
(W.W.J.B.D.: "What Would Jack Bauer Do?")
To: sionnsar
They did do the right thing. Have to respect Hyundai for that.
4
posted on
06/14/2010 8:27:46 PM PDT
by
Jackson57
To: GonzoII
Heck; we can’t have any fun anymore.
5
posted on
06/14/2010 8:28:55 PM PDT
by
no dems
(I never thought I could loathe anyone more than the Clintons; enter Barack Hussein Obama.)
To: GonzoII
Well, when you venerate anything but Christ, I’m not sure how this is any different.
Catholics have just about everything from the “Holy Toenails of St. John” to the “Boogers of Mary” in different churches, as if these have anything to do with God.
Leave the ads running, Hyundai.
6
posted on
06/14/2010 8:31:47 PM PDT
by
ConservativeMind
(Hypocrisy: "Animal rightists" who eat meat & pen up pets while accusing hog farmers of cruelty.)
To: Jackson57; sionnsar
"They did do the right thing. Have to respect Hyundai for that." Ditto
7
posted on
06/14/2010 8:31:56 PM PDT
by
GonzoII
("That they may be one...Father")
To: ConservativeMind
"Well, when you venerate anything but Christ" I think you may be referring to your own mind.
8
posted on
06/14/2010 8:34:08 PM PDT
by
GonzoII
("That they may be one...Father")
To: ConservativeMind
Your post has all the class of Hyundai’s ad firm.
9
posted on
06/14/2010 8:40:24 PM PDT
by
D-fendr
(Deus non alligatur sacramentis sed nos alligamur.)
To: ConservativeMind
Gee your hate must run deep to say stupid things like that?
To: Redbob
Dont blame Hyundai: idiotic though they are, it was their ad agency that created the ad and no doubt assured the top Korean brass that Americans would find it humorous. Yep. Marketing is rife with homosexuals. Ad execs sold it to the Koreans.
Make money and bash Catholicism. What could be better?
11
posted on
06/14/2010 8:43:31 PM PDT
by
ecomcon
To: ConservativeMind
Catholics have just about everything from the Holy Toenails of St. John to the Boogers of Mary in different churches, as if these have anything to do with God.Sure doesn't sound like all generations will call Her (Mary, Jesus' mother) blessed does it? Of course, most Christians do!
12
posted on
06/14/2010 8:48:37 PM PDT
by
mckenzie7
(Democrats = Trough Sloppers!)
To: ConservativeMind
Catholics have just about everything from the Holy Toenails of St. John ... Not to mention all the flakes we've picked up off the Internet.
13
posted on
06/14/2010 9:27:28 PM PDT
by
Campion
To: ConservativeMind
Yeah, at least we have real wine and not ‘grape juice’. I wonder if Jesus served grape juice at the last supper.
14
posted on
06/14/2010 9:36:44 PM PDT
by
BenKenobi
(I want to hear more about Sam! Samwise the stouthearted!)
To: ConservativeMind
Catholics have just about everything from the Holy Toenails of St. John to the Boogers of Mary in different churches, as if these have anything to do with God.
Wow you are giving me a good idea as to what the Pharisees of Jesus time were like, in your claim to being holier than the rest of us and 'truly' venerating God, you insult not only his prophet John who baptized Jesus, but you also insult the Mother of God.
Well I think I'm convinced, you sure are one holy guy, even the angels are unclean next to you, I am honored to be in the presence of someone so holy...
15
posted on
06/14/2010 9:50:09 PM PDT
by
battousai
(Conservatives are racist? YES, I hate stupid white liberals.)
To: battousai
I’m not the one putting objects and supposedly authentic bodily remains on display and saying that has something to do with God or godliness in any form.
16
posted on
06/14/2010 10:01:23 PM PDT
by
ConservativeMind
(Hypocrisy: "Animal rightists" who eat meat & pen up pets while accusing hog farmers of cruelty.)
To: ConservativeMind
Im not the one putting objects and supposedly authentic bodily remains on display and saying that has something to do with God or godliness in any form
Miracle of Luciano... explain that away if you please, I don't need to speak of any other relic or miracle as Luciano alone goes to the heart of the truth.
I just hope God gives you the grace to come back to his Church.
17
posted on
06/14/2010 10:10:19 PM PDT
by
battousai
(Conservatives are racist? YES, I hate stupid white liberals.)
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