Unemployment under Bush - 4.7%
Unemployment under Obama - 9.8%
... eventually even Democrats wise up
Yep. With a real unemployment rate closer to 20% than 10% it means everyone in the country who hasn't lost their job has a friend or family member who has. They are scared because politics (and its consequences) has now become very real for them. This is exactly what happened to Carter and it's what launched the era of Reagan.