The timing may be suspect, but it looks like Goldline is trying to sell high markup gold coins to people, coins with dubious numismatic value, to folks who are really looking for gold as an investment, a hedge against inflation, and where the buy back value of the coin according to the spot gold price, is close to the price paid at the time of sale.
Whether this is illegal or not, I don’t know, who knows what salespeople on the phone, who are getting a commission, say.
Hopefully, they tell the truth, but in any case, from what I have learned on the subject, the mark up on the coins that GL is pushing first and foremost to callers is very high, and way above industry standards.
And of course, just like any business you might consider doing business with, you have to ask yourself, eh, they are advertising on TV, and on all these expensive venues, they expect to make this money back somehow, ie, charging people more.
I agree with everything you say -— tell people the sky is falling and sell them gold to weather the storm. Good business and nicely targeted.