Wow!! Thanks for posting I haven’t seen it before.
The Clydesdale is a draft horse breed from Lanarkshire, Scotland, and its name was inspired by the River Clyde. The Clydesdales history goes back to the mid-1700s, when native stocks were mated with larger Flemish horses and then -selected for use in agriculture and for all types of heavy hauling, including transport through the streets of Glasgow. Clydesdale horses were first exhibited under the breed name in 1826, and the breed was further standardized through the -system of hiring out purebred stallions. The Clydesdale Horse Society was formed in 1877, and its breed registry records go back to the 1830s.
The Clydesdale was first imported to North America in the 1840s. The breeds attractiveness and size led to its use in promotional hitches, such as one sponsored by the Chicago Stockyard Company. In the 1930s, the Anheuser Busch Company of St. Louis, Missouri, began to use a hitch of Clydesdales to celebrate the end of Prohibition and to represent the companys products.
The "Budweiser Clydesdales" were an immediate sensation when they delivered the first post-Prohibition beer to the White House, and the hitch has proven to be one of the most popular and successful advertising symbols of all time. Less well known is the fact that Anheuser Busch has maintained a Clydesdale breeding program since 1953, and that the companys commitment to the breed during the 1950s and 1960s was critical to its survival in North America.
The Clydesdale combines strength and style. The breed's action is distinctive, with each foot lifted cleanly off the ground so that the bottom of the foot is visible from behind. The forelegs are well planted under the shoulders, the legs are straight, and the feet are durable. Clydesdales should have breadth between the eyes, with a flat facial profile and a wide muzzle. The withers are high, the back short, and the quarters long and well-muscled. The most common color is bay, though black, brown, chestnut, and roan are also seen. The Clydesdale resembles the Shire, and the breeds are related.
As with many breeds of livestock, the Clydesdale has evolved during the 1900s to meet the changing demands of the times. In the early 1900s, the market favored a compact animal. More recently, breeders have selected for a taller horse to be used in fancy hitches and in the show ring. Todays Clydesdales stand 16.218 hands (6672") at the withers and weigh 16001800 pounds. The largest individuals are taller, weighing as much as 2200 pounds.
The North American population of Clydesdale horses has increased steadily during the past thirty years, and the population is now at an all-time high, with more purebred foals registered annually than ever before. Globally, the breed is well known but not common, with an estimated global population of about 5,000 horses.
For more information:
The American Livestock Breeds Conservancy, P.O. Box 477, Pittsboro, NC 27312, (919) 542-5704, e-mail: albc@albc-usa.org, web: www.albc-usa.org.
Clydesdale Breeders of the United States, Betty Groves, Secretary, 17346 Kelly Road, Pecatonica, IL 61063, (815) 247-8780, Fax (815) 247-8337, secretary@clydesusa.com, www.clydesusa.com
SOURCE: Clydesdale Horse Association of Canada, R.R. 2, Thornton, ON L0L 2N0 Canada, (705) 458-9214
i remember the first time this ad was shown- the 2002 Super Bowl...
i lost a dear friend on 9-11:
http://www.9-11memorialanthonyks.org/josephspor.htm
my wife had a miscarriage less than a month earlier seven weeks into her first pregnancy and the sh!t never seemed to stop...
we decided to go to a favorite bar and watch the Super Bowl, Pats/Rams....i saw the ad and was ready to burst into tears so i did not look at anyone and regained my composure...
now you’ll love this- the next day when the “experts” rate all the Super Bowl ads, they panned this one...