Bad answer to the question. He should have pointed out that the Canadians don’t get physical delivery - only streaming. So, in fact, they are getting less that US subscribers.
Bad answer from PR perspective, but it is accurate. Most of America doesn’t really care what’s going on in the rest of the world. Heard about the floods in Pakistan lately? There’s pretty ugly stuff going on there and 99% of Americans will answer that question “what floods”.