No, what's beyond the pale is government attempting to force immorality and atheism on people with the force of arms. The proprietor of any business has the right to refuse service to anyone for any reason. Nobody was harmed because they refused to take an order for “fruit cupcakes”. Nobody would even know if the Homo activists weren't calling a press conference. Damn them all.
Remember those signs: no shirt, no shoes no service? Well, they need a new one: No morals, no decency, no cupcakes.